Lead Generation - The Benefits

There has never been a better time for dealerships to include the internet in their marketing mix.  The internet is now a key influence in most intended car purchases, making it the ideal channel to target consumers.

According to research by Cospirit Research, the internet has helped 83% of users who have bought a car in the last six months, and is considered to be the number one media source for information about cars, according to MSN Cars.

The research revealed that internet users are more likely to buy a car (20%) than non-internet users (13%), making it the ideal medium to locate and target car buyers.

As a medium, the internet scores highest on importance for car buyers, with 68% stating that it was an 'extremely' or 'very important source', with over 90% agreeing that it was an 'important' source to help them to decide what car to buy.

Many dealers are beginning to recognise the importance of connecting with consumers throughout their web experience, and online advertising spending has increased significantly over the last few years:

• 2003 - $285m
• 2004 - $648m
• 2005 - $925m
• 2006 - $1,200m
• 2007 - $1,500m
• 2008 - $2,100m

Online ad spend, eMarketer, April 2006

With the vast majority of car buyers using the internet, there are a host of opportunities to target them.  Dealers wishing to tap into the power of the internet to increase their sales need look no further than Askaprice.com.

Read more research

Increase your ROI

On average, online lead providers offer a lower cost-per-sale than most traditional advertising sources, according to JD Power and Associates.  The research suggests that dealerships should be sure they are buying all the leads they can handle before turning to traditional media, which is harder to track, and includes a higher cost-per-sale.  View our ROI calculations.

Increase your efficiency

No more cold-calling, ever! Internet customers come to you, which frees up your sales staff to concentrate on what they're good at: closing the sale. Askaprice sends you highly-qualified leads generated from our own sites, with each lead cleaned and filtered by our own bespoke technology, and verified personally by Askaprice staff.

Our online system puts you fully in control of your leads. Our automated system allows you to set a cap on the amount of leads you receive, and you are able to pause your account at any time.

Increase your profits

Although many dealerships use pay-per-click (PPC) advertising programmes to drive traffic and enquiries, leads from keyword searches are not as qualified as leads generated from third-party aggregators such as Askaprice.  Our clients tell us that lead quality is better than those generated through participation in search engine / PPC campaigns such as Google Adwords.

Close more deals

The Askaprice Lead Generation system gives your sales staff more time to close the sale on prospects.  By having the customer's full information and requirements (integrated from CAP data) to hand, your sales staff can quickly cut to the chase and close the deal.

Distribute, track and convert more leads

Our Lead Management system enables you to manage your leads more effectively.

Decrease your reaction time

Our leads are delivered right to your inbox within minutes of being submitted via our websites, ensuring that you can connect with red-hot sales leads. 

Designed for small and large dealerships

Our Lead Generation programme has helped businesses of all sizes tap into the power of the internet and drive sales forward. From small family dealerships to national franchises, we can help you to reach new customers and increase your return on investment.

Increase your customer lifetime value

The greatest asset to your dealership is your customer, and in particular your Customer Lifetime Value. Instead of constantly struggling to gain more customers, our programme lets you focus on keeping your existing customers longer by creating long-term relationships with them.

Find out what makes us successful

Read our customer testimonials

If you're ready to start receiving leads that convert into customers, then please contact us now. You can also sign up for a free trial so that you can see for yourself the quality of our leads.