Return on Investment

Cheaper than traditional marketing activities

Our existing clients tell us that our lead generation service is more cost-effective than traditional advertising mediums such as magazine or newspaper advertising, as it generates guaranteed quality leads without the risk associated with other forms of marketing.

Independent research from The Direct Marketing Association has been used to demonstrate the excellent return on investment for the Askaprice lead generation service.

Many dealerships spend thousands of pounds on marketing, advertising, cold-calling and mailing potential customers in the hope of generating a single enquiry that might lead to a sale.

With these forms of marketing and advertising there are inevitably large fees to be paid up front, and no guarantee that the campaign will generate a single enquiry.

However, with Askaprice you only pay for the leads you receive, ensures an excellent return on investment, and negating risk:

In the above graph, several types of advertising campaigns have been studied and compared, in order to demonstrate the excellent return for your money.

When advertising in other media platforms, there is no guarantee of the number of leads each advertisement will generate. When you sign up with Askaprice you are guaranteed to receive a pre-determined amount of leads for your money, something that other advertising mediums are unable to offer.

Typical Example

A dealership buys a batch of leads from Askaprice.com for £13 per lead. 10% (industry average) convert into new customers with an average order of £15,000, and an average profit of £500 per vehicle sold.

The average customer lifetime in all industry sectors is 5 years. Assuming each customer buys two vehicles from this dealership during this period, the average lifetime value of a customer is £1,000.

This means that for every £500 investment, (38 leads), the average dealership will experience a 660% return on investment (£3,800).

660% return on investment!

The cost per lead for each publication outlined above has been calculated using the following formula:

Price of full page ad / (circulation * average response rate)

Average response rates for advertising:
Local newspapers 0.14% Magazines 0.13%
(source: The DMA 2005 Response Rate Report).

The publications used do not have accurate response rate data, so an industry average based on the Direct Marketing Association's Report has been used.

If you're ready to start receiving leads that convert into customers, then please contact us now. You can also sign up for a free trial so that you can see for yourself the quality of our leads.

YOUR QUESTIONS ANSWERED

Lead Estimator

Complete our lead estimator to find out how many leads you could receive from Askaprice:

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CONTACTING US

Phone:
+44 (0)844 445 7945

Email:
info@askaprice.com

Address:
1 Henry Street, Liverpool, Merseyside. L1 5BS