Your Questions Answered

About Askaprice Services

Askaprice has been supplying high quality leads to leading consumer brands within the automotive industry since 2002.

Our consumer website, Askaprice.com, provides the UK car buying market with the most authoritative and independent source of automotive information, making us the premier one-stop-shop for car buyers.

Located in Liverpool, Merseyside, we were founded in February 2002. Our mission and primary service has always been to provide a useful resource that allows consumers to request free, no obligation price quotes on new or leased cars.

A free, authoritative and impartial service is provided to customers who also benefit from value-added features of the service.

The current business is internet-based, and considerable effort and energy has been directed at developing a sophisticated website and associated features to act as an intermediary between sellers and buyers.

Every part of the process is targeted towards empowering our customers and transferring power to them via our resources and provision of choice.

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Find out what makes us successful

What is lead generation?

Lead generation is a relatively new marketing phrase which refers to the generation of prospective consumer enquiries (sales leads) for a product or service, resulting in the creation of sales opportunities for the business.

In the case of Askaprice, we generate enquiries from qualified, targeted car buyers who are actively in the process of buying or researching their new cars. These 'leads' are made up of a mix of private, business and fleet sales for all types of cars and commercial vehicles.

Sales leads generated from the internet are generally considered to be highly valuable. Customers submitting enquiries are highly likely to consider and purchase a new car or commercial vehicle.

Identifying and attracting these prospective consumer enquiries is a complex and time consuming task, and as such Askaprice has recruited experts within the field of internet marketing and market research to help us to achieve this, as well as web technology experts to capture and process these enquiries to ensure that lead quality is paramount.

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What is lead management?

Once a sales lead has been passed to a company, the most critical function that affects the sales success is lead management. The fundamental goal when handling leads is to convert it into a sale, resulting in a satisfied customer, whilst increasing your return on investment (ROI).

The process of handling these leads to ensure that it is distributed, analysed, and nurtured is referred to as Lead Management. It is generally considered to be the missing piece of jigsaw between marketing and CRM.

Dealerships are able to capitalise on lead management systems by allowing them to organise, process and manage large amounts of customer enquiries (leads), that are at various stages of the sales process, across a distributed sales force.

As more and more leads are added to the system it can become incredibly complex, and traditional methods of managing leads can provide many opportunities for leads to be mishandled, or worse, lost.

The Askaprice Lead Management system allows you to organise, process and manage your leads effectively in real-time. Our bespoke system, created specifically for handling internet leads for car dealerships, is convenient and effective.

Our web-based Lead Management solution is the ideal choice for increasing sales and improving your sales force efficiency. With an intuitive interface, it's easy to incorporate into your sales process, whatever size of dealership you operate.

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How does your service work?

As a lead aggregator, Askaprice.com, our one-stop-shop for car buyers, locates consumers who are actively in the process of buying a new car, commercial vehicle or a fleet of company cars.

Using our highly effective enquiry form to filter out timewasters and those who are not serious about buying a new car, we process and distribute high quality leads to dealers within our network. Our visitors are aware of the process, and that they will receive a call from a dealership within our network.

Once an enquiry has been submitted through Askaprice.com, our bespoke technology cleans and filters the enquiry. Questionable enquiries are personally verified by one of our in-house staff to ensure that the enquiry has come from a serious buyer, and that they are ready to buy a new vehicle.

The system makes exhaustive checks to ensure the names, telephone numbers, postcodes, email addresses and business details are authentic in order to prevent them from being forwarded to our customers.

How much does it cost?

Prices for our service vary according to your requirements.  To get an accurate quote for your dealership's requirements, please get in contact with us today.

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Are your leads supplied to us exclusively?

We present our service to our visitors as a truly independent comparison service to allow consumers to receive up to five quotes from our network of dealers.

This means that in theory, our leads could be passed to five dealers in order to process quotes. In practice, due to the nature of the request, most sales leads are passed to either one or two dealerships, meaning that some of the leads are exclusive to you.